Practical AI staff that remove repetitive admin so your team can focus on customers and growth.
We find what repeats every day across your inbox, calls, scheduling, proposals, billing and support. We then build AI staff roles that follow your rules, use your approved knowledge and escalate to a human when judgement matters. You get faster response times, fewer missed follow ups and a calmer workday.
No idea what AI can do for your business? Let us show you.
Step 01
Contact and discovery
We start with a practical conversation about your business, your bottlenecks and the outcomes you need. You do not need any technical AI knowledge.
Step 02
Execution and delivery
We map repetitive tasks and build the right automation and AI staff support around how your team already works, then we implement it for you.
Step 03
Maintenance and updates
We maintain and improve your setup with regular reviews and updates designed to maximise staff productivity, improve profit and lower avoidable costs.
Try a live demo with Grace AI
Ask how a module would work in your business. Ask for a human at any point if you want.
Three core services built to deliver practical business outcomes.
We automate repetitive operations across your workflow to protect team energy, improve delivery speed and increase productive output.
Explore AI Automation
We connect branding, websites, lead generation and social content to drive demand that your business can follow up and convert calmly.
Explore AI Marketing
We design custom automation around the way your business actually runs, reducing cost pressure while improving margin and service quality.
Explore Bespoke AI Automation
Score
CRM upgrade and client portal
Use Score as your CRM and client portal. If you already have a CRM, Score becomes the portal for monitoring, support, billing visibility, audit and reporting.
- Pipeline and projects in one view
- Client portal and support desk
- Reporting and audit trail
Pulse
Email triage and replies
Sorts and tags your inbox, then drafts replies using your approved knowledge so you stop repeating yourself.
- Shared inbox ownership and visibility
- Draft replies ready to approve
- Follow ups that do not slip
Vox
Calls and lead capture
Answers calls, captures the right details, then sends a clean summary and next step so leads do not go cold.
- Never miss a key call
- Lead details captured consistently
- Clear follow up every time
Motif
Quotes and proposals
Turns gathered details into a polished proposal using your templates so quotes go out faster and look consistent.
- Template based proposals
- Faster quote turnaround
- Clear next steps for clients
Tempo
Scheduling and PA
Books meetings, sends reminders and gives you a PA you can message for tasks like sending an email, WhatsApp reminders and calendar changes.
- Booking without back and forth
- Reminders that reduce no shows
- Message your PA for tasks
Conductor
Meetings to actions
Turns meetings into summaries, actions, owners and deadlines so work moves the same day, not next week.
- Clear actions and owners
- Less forgotten detail
- Handoffs that stay organised
Ledger
Billing and collections
Creates invoices, tracks payment status and nudges politely so cashflow stays healthy.
- Invoice readiness
- Payment tracking
- Polite chasing cadence
Applaud
Daily capture
Turns voice notes, calls and quick thoughts into tasks, reminders and structured records so nothing gets lost.
- Capture on the move
- Tasks pulled out automatically
- Cleaner records
High end websites and branding that convert into leads through targeted campaigns and social media.
Part of the Identity Pixel group, this is where brand, website and demand generation are built as one connected growth engine.
Ostina is a semi automated business powered by human leadership and specialist AI staff.
Behind Ostina is a human led team supported by specialist AI staff roles that keep our day to day admin moving. This is our internal setup, and client rollouts can be tailored around your people, your tone and your preferred AI staff names.
Calmer productivity
-
Workflow uplift potential
60% -
Operational consistency gain
30%
AI staff fully built and trained for your departments, with human support always on hand.
How we build your AI staff
We map how your company actually works, then build role specific AI staff around your language, handoffs and standards.
- Department specific setup
- Role training and process fit
- Guided rollout with support
What this means for your team
We do not replace staff. We help your team work calmly and productively while routine pressure is handled with consistent support.
- Human escalation support ready
- More focus on value work
- Growth with less admin
Most businesses see meaningful time savings once repetitive work is handled consistently and the team stops switching between tasks all day.
Our Team is on hand.
No technical prep needed. Share your goals and current pressure points and we will guide you.
What our clients say from Trustpilot
“They crafted something unique and tailored to our needs. Their support is outstanding and they are always a phone call away.”
“The team delivered an excellent website on time and on budget and we got more value than expected.”
“They designed a professional website and their marketing helped bring us more work. They are always on hand to help.”
Practical AI insights for growing businesses.
Your competitors are using AI in 2026 so plan your next move now.
Adoption is accelerating across sales, service and finance. Here is a calm way to respond without disrupting your team.
Read More
Seven automation cases SMEs can deploy this quarter.
From first response to invoicing, these are the most used cases that deliver measurable gains while people stay in control.
Read More
How your business could look in five years with AI staff support.
A practical view of what is changing and what to do next so your business can grow with confidence.
Read MoreInnovating now to build calmer, stronger and more successful businesses.
Ostina combines automation consultancy with the Identity Pixel brand and growth engine so you can win work and deliver it with less pressure.
We have 100 plus happy customers.
Common questions before you start
Speak to Grace AI
Call on 03300 244 940. They have all the answers.OSTINA is an AI powered business support system designed to help you manage admin, communication, follow up and workflow more efficiently while keeping your team in control.
OSTINA is designed to work around your business, not force a complete change overnight. We can start with one area first, then expand as needed.
No. OSTINA is built to support your team, reduce repetitive work and improve consistency. Human input remains part of the process where it matters most.
Yes. OSTINA is designed with human oversight in mind, so approvals, review points and escalation options can be built into the way it works for your business.
In many cases, yes. OSTINA is designed to fit into existing business processes where possible and we assess the best setup based on your current tools and workflow.
Yes. Many clients begin with one workflow, one role or one business function, then expand once they see the value.
OSTINA is designed for businesses that want to improve efficiency, strengthen follow up, reduce admin pressure and create more consistent internal processes.
That option is always available. Human escalation and human review can be built into the process from the start.
Find Your Business Rhythm
